![]() ![]() But how did he take a tiny radio repair shop and turn it into one of the most innovative global electronics and entertainment giant? 1 brand name among US consumers, superseding American companies like General Electric and Coca-Cola. In 1999, when he died, a poll conducted listed Sony as the No. ![]() ![]() Sony is an amazing story of how Morita’s determination and relentless pursuit of his vision enabled the “Made in Japan” tag, a symbol for substandard products and shoddy imitations in the 50s, to be reinvented into a highly respected, premium identifier. But this was a statement made by Akio Morita, the co-founder of Sony, years before Jobs. The public does not know what is possible, but we do.” Most will ascribe this quote to Steve Jobs. “Our plan is to lead the public with new products rather than ask them what kind of products they want. Akio Morita worked tirelessly to make his vision a reality. ![]()
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